Privacy Policy
Last Updated: Sep 16, 2025
This Privacy Policy describes how Chelodo B.V. ("Chivent," "we," "us," or "our") collects, uses, and shares information about you when you use our website (https://www.chivent.com), mobile applications, and related services (collectively, the "Service"). We are committed to respecting your privacy and protecting your personal data.
By using our Service, you agree to the collection and use of information in accordance with this policy. Chelodo B.V., registered in The Netherlands, is the data controller for your information.
1. Information We Collect
We collect information to provide and improve our Service. The types of information we collect are:
1.1. Information You Provide to Us
- Account Information: When you create an account, we collect your email address and name.
- Event Information: When you create an event, we collect event details such as the event name, date, and location.
- User Content: We collect the photos, videos, and other media you and your guests upload to your event album.
- AI Feature Data: When you use our AI features, we collect the prompts, reference images, and text you provide.
- Communications: If you contact us for support, we collect the information you provide in your communications.
1.2. Information We Collect Automatically
- Usage Data: We collect information about how you interact with our Service, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
- Cookies and Similar Technologies: We use cookies to operate and administer our site and to improve your experience. For more details, see our "Cookies" section below.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Service.
- To create and manage your account and events.
- To enable you and your guests to upload and share media.
- To generate content through our AI features based on your input.
- To respond to your inquiries and provide customer support.
- To send you service-related communications, updates, and promotional offers (you may opt out at any time).
- To monitor and prevent fraud, abuse, and security incidents.
- To comply with legal obligations.
3. Our Use of AI Services
We utilize artificial intelligence to offer enhanced features. This involves processing certain data through our AI providers.
- AI Design Feature: Your prompt text and reference images are transmitted to our AI provider(s) to generate design outputs.
- AI-Powered Smart Tagging: Photos or videos you upload may be processed by our AI provider(s) to automatically generate descriptive tags (e.g., "dancing," "group photo"), helping you organize your album.
Our current AI provider is Google LLC (Gemini model via Google Cloud, United States). Data transfers are safeguarded under approved data protection mechanisms. We store the prompts and outputs to allow you to access them and to monitor for misuse. We DO NOT USE your data to train our AI models. Only authorized personnel have access to this data, and we implement strict security measures to protect it.
4. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
- Performance of a Contract: To provide the Service you requested and fulfill our obligations under our Terms of Service.
- Legitimate Interests: For purposes such as improving our Service, ensuring security, and marketing, provided these interests do not override your rights.
- Consent: For specific purposes, such as sending promotional emails or using your data to improve our AI models. You can withdraw your consent at any time.
- Legal Obligation: To comply with applicable laws and legal requests.
5. How We Share Your Information
We do not sell or rent your personal information. We may share your information with the following third parties under limited circumstances:
- Service Providers: We work with trusted third-party vendors for services like cloud hosting, payment processing, and AI processing. These providers only access your data to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Compliance: We may disclose your information if required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.
6. Data Security and Retention
We implement appropriate technical and organizational measures (such as encryption and access controls) to protect your personal information. However, no method of transmission over the Internet is 100% secure.
Asset Accessibility: Please be aware that media assets are accessible via their unique URLs. If you share a URL, anyone with that link can view the asset without further authentication. We are not responsible for unauthorized access resulting from the sharing of these links.
We retain your personal data only for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our policies. AI-related data is typically retained for a maximum of 24 months.
7. International Data Transfers
Your data is stored by default on secure servers located in the European Union. You may have the option to choose a different storage location for your media files. By using our Service, you acknowledge that your information, including data sent to our AI providers in the United States, may be transferred to and maintained on computers located outside of your state or country. We ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.
8. Your Data Protection Rights
Under GDPR, you have the following rights regarding your personal data:
- Right to Access: You can request copies of your personal data.
- Right to Rectification: You can request that we correct any information you believe is inaccurate.
- Right to Erasure: You can request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You can request that we restrict the processing of your data.
- Right to Object to Processing: You can object to our processing of your personal data.
- Right to Data Portability: You can request that we transfer the data we have collected to another organization, or directly to you.
To exercise these rights, please contact us at [email protected].
9. Cookies
We use cookies and similar tracking technologies to operate our Service and improve your experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
10. Children's Privacy
Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Email: [email protected]
Address: Chelodo B.V., Lekpoort 9, 2152 HT Nieuw-Vennep, The Netherlands